'Platform Capitalism'

‘Platform Capitalism’ - Dr Nick Srnicek (book)

4 types of platforms:

• advertising platforms: Google, Facebook ⇒ have to maximise the collection of data
• cloud/industrial platforms: AWS, Microsoft, Google ⇒ renting out HW/SW/algorithms
  • GE/Siemens: App Store for factories)
• product platforms: Amazon, iTunes ⇒ product to service
  • Rolls Royce rents jet engines ⇒ generates data from use
• lean platforms: Uber, AirBnB ⇒ monopoly of taxi data
  • outsourcing of costs: insurance, maintenance,
  • in the future will own everything