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What is the right Cloud?

An article comparing Google’s and Apple’s approach to consumer cloud services.

I prefer the Apple/Dropbox approach.

IMAP is a mail protocol which facilitates the same approach for Email. Are there similar open protocols for other applications?

Similar discussion about iCloud.

Eddy Cue, responsible for Internet and Services at Apple, describes iCloud

and: Steve Jobs describes iCloud – in 1997.